MEET THE OWNER
Hi, I’m Diem Martin
I’m the owner of Dash of Clean, a Sonoma County cleaning referral agency built around one simple idea: getting help at home should feel trustworthy, personal, and easy.
As a local business owner, wife, mom, and longtime Sonoma County resident, I understand how valuable your time is. My goal is to help you spend less of it managing housework and more of it living your life.
Why I Built Dash of Clean
My path to business ownership began long before Dash of Clean. I was born in Vietnam and spent my earliest years in a home without electricity or plumbing before moving to Minnesota at age six. Those beginnings shaped my drive, gratitude, and belief that a better life can be built one thoughtful decision at a time.
I started my cleaning company in 2011 and grew it to a team of 22 cleaners. In 2015, I transformed it into the referral-agency model we use today. That change allowed us to focus on what we do best: carefully screening independent cleaning professionals, creating strong matches, and providing responsive local support.
This Business Is About More Than Cleaning
To me, a clean home is not the finish line. It is what makes room for everything else: family dinners, weekends away, ambitious goals, a quiet cup of coffee, or simply breathing a little easier.
I built Dash of Clean to create that kind of freedom for local homeowners while also connecting experienced independent cleaning professionals with meaningful opportunities in their own community.
What Guides Our Work
Trust First
Every cleaning professional is carefully screened, vetted, and required to carry liability insurance before being referred to clients.
Local Relationships
We are a Sonoma County business, not a faceless national platform. Rachel and I are here when clients or cleaning professionals need support.
More Freedom
Our purpose is to make dependable home help simpler, so clients can protect their time and focus on what matters most to them.
A Few Things About Me
- I have called Sonoma County home since 1997.
- I love real estate investing, travel, and helping people build more freedom into their lives.
- I have traveled to more than 20 countries.
- I earned a business degree from Sonoma State University and previously taught as an adjunct professor.
- At home, I am usually spending time with my husband, Jake, and our daughter, Haven.
Ready to Reclaim Some of Your Time?
Tell us what kind of help you need, and we’ll help connect you with a trusted independent cleaning professional.